5 reasons your DIY logo may be limiting your business growth

Starting a business can be challenging, overwhelming, and scary. Many startups don’t have the budget for full branding at the beginning and prefer to avoid big investments. And that’s absolutely fine!

But being in business for years using a DIY logo can cost you more than you think. See why below:

01. There is no strategy behind it

It’s not created with a strategy to tell the story of your brand and to be aligned with your vision and mission. It doesn’t reflect who you are as a business, because it lacks a strong foundation. Using a strategy when designing a logo it’s very important if you want to have a memorable brand corresponding to your values and audience.

02. It’s not created with your audience in mind

Your logo is not only what you like! It’s important to create a brand that your customers will be attracted to and want to buy from. That’s why we are starting our brand design process with a branding questionnaire, to understand more about your dream customers and how to attract them.

03. It doesn’t look professional

A DIY logo may not convey the level of professionalism and credibility that a professionally designed logo can. This can limit the ability to attract and retain customers, and make it difficult to establish a strong brand identity. No one wants to buy from a brand that doesn’t invest in their business and looks unprofessional. Your DIY logo looks like everyone else DIY logo. It’s not memorable and unique to stick in your customer’s head.

04. Limited scalability

A DIY logo may not be designed with scalability in mind, which can limit its effectiveness across different platforms. This can make it difficult to use the logo consistently across various marketing materials, such as business cards, brochures, and social media.

05. Lack of originality

Many DIY logos are created using pre-existing templates or clipart, which can make them appear generic and unoriginal. This can make it difficult for a business to stand out and differentiate itself from competitors. Premade logos bought online or made in CANVA cannot be trademarked, because those websites own them.

If you think that is time to invest in your professional branding, feel free to reach out to our Studio. We will be glad to create one for you!